How to Determine if Your Copywriter is Worth It
If you wish to use the internet to make money, you'll need a site. That website must be well written, particularly if you're hoping it will bring in money. Unless you are already a copywriter yourself, it's smart to employ someone who is qualified to compose the text for your site. An expert copywriter can help you bring on more cash than you could hope to see if you tried to create the copy yourself. Of course, not all copywriters are great. Some copywriters are just awesome. Some just wish they had talent and are trying to make a bit of money because someone told them writing online would be easy. The following are some ways to help you tell them apart.
Does the copywriter have his or her own website? Any copywriter worth his or her salt is going to have his or her own web site that contains a bio, a few samples and a resume (and anything else the writer feels like sharing). If the writer has no site, how can they say they can help you with the one you are wanting to put up? Look at the copy on the copywriter's website. If there are a lot of mistakes, this is not a good sign.
How favorably do you respond while you are going over the copywriter's own web copy? This goes beyond the simple finding of grammar and spelling mistakes. Do you have any kind of emotional reaction to the copy on the web site? Does it make you like the the copywriter? Does the copy make you want to keep reading and learn more about the copywriter? Does the copy make you feel like you want to employ that person instantly? Does it make you want copywriter freelance jobs to run away? Does website copy make you angry? These are all extremely important responses and they merit your attention.
Do a background research on the writer. Search for reviews on independent websites and online forums. It's unlikely that you will find any bad reviews on the writer's own web site. Look online for the copywriter's name to see if there are any reviews or personal testimonials that are not run and can't be rigged by the writer you are checking up on. Pay attention to these reviews and recommendations. Ask the copywriter to provide some references. Make sure that you follow up and really contact those references so that you can ask for an honest opinion from them.
See to it that you spend some time reading through the samples provided by the writer. Ask the writer to send you several samples that aren't already provided on the web site. This is especially crucial if the copywriter states he or she is an expert in a particular field. If the writing is obscure and reads like a reproduced Wikipedia article, you should move on.
You have plenty of options available to you when you're trying to figure out whether or not to hire a copywriter. It's vital to carry out your due diligence and look beyond the writer as a person and discover what you can about his or her reputation and character.